Pure Etail | Surprize Me

BOOSTING TRAFFIC, SALES AND RETENTION IN PURE ETAIL

A surprisingly exciting shopping experience with guaranteed growth

Surprize Me offers pure etailers a unique solution to tackle the biggest challenges in e-commerce: 70-80% of customers do not return after their first purchase, and price, along with convenience, is the decisive factor for online shoppers. Surprize Me changes this with an exciting and effective approach that not only brings in new customers, but also dramatically increases customer retention.

Imagine: after every purchase, customers have the chance to win unique cashbacks of up to 100%, along with personalized cross- and upsell offers. These rewards can only be redeemed for repeat purchases, motivating customers to return quickly.

Self-funding
Cashbacks

User rate
93%

POS integrated
or Stand Alone

Customisable
Gametypes

Reward after
every purchase

Over 15% higher average spending and 46% additional repeat purchases

Because of the potential “risk” of a cashback of say 25%, 50% or even 100%, customers spend more, at least 15%. Thereby, on average 55% of cashbacks and 40% of all cross- and upsell promotions, product promotions and shopper activations are cashed in during a repeat purchase, resulting in 46% additional repeat purchases.

Set up unlimited promotions

Higher product discounts without loss of margin

Surprize Me surprises not only consumers, but also retailers. With a gross cashback budget of up to 2%, Surprize Me creates hundreds of cashbacks per month that are handed out via gamification.

Since all rewards are handed out after an initial purchase and can be redeemed during a repeat purchase, this also allows for a unique discount policy since the discount is split between two purchases.

Moreover, this approach also ensures that the margin loss from cashbacks is completely absorbed by the margin on the promotions in addition to the cashbacks. This makes Surprize Me a completely self-sufficient solution that captivates, engages and retains customers.

HOW IT WORKS

Easy to win and redeem

First purchase

SCAN

Customers scan the QR code on the receipt or tablet on- or offline

PLAY & WIN

TAILOR-MADE BRANDED GAMES

Customers play the web-based customised game to see the prize won

Next purchase

REDEEM

And easily redeem on a next visit from the next day onwards

Data & AI driven strategies for maximum impact

With the power of AI, Surprize Me develops a tailor-made cashback strategy for every online retailer or shop. We analyze factors such as conventional trends, buying behavior and average spending, so that every promotion yields optimal returns.

Surprize Me makes shopping not only more exciting, but also more lucrative. It strengthens customer loyalty, increases repeat purchases and maximizes the value of every customer interaction. It is the perfect tool to turn occasional buyers into loyal customers.