From data to momentum: first-party retail data that really moves customers
Every transaction is more than a purchase - it is a story about customer behaviour, preferences and loyalty. Surprize Me collects first-party retail data down to profiling level, allowing you to know exactly who your customer is, what they buy, when they return and which promotions really move them. Email addresses, phone numbers, purchase history, returns and redeemed rewards are captured and analysed. This offers unprecedented opportunities to refine marketing strategies and surprise customers with hyper-relevant offers at exactly the right time.
ROI +100%
User rate
93%
POS integrated
Customisable
Gametypes
Reward after
every purchase
Predicting the future? You can! Smarter marketing with AI-driven insights
Why wait for customers to drop out when you can prevent it? Surprize Me uses advanced AI and predictive analytics to spot churn risks and intervene proactively with personalised incentives. By smartly analysing purchase data, we predict when a customer is ready for a repeat purchase and which promotion will have the most impact. AI-driven segmentation groups customers based on buying behaviour, so that marketing no longer reaches masses but touches individuals.
Hyper-personalized marketing
Surprize Me uses real-time customer data and AI to fully personalise marketing. By matching dynamic pricing and discounts to purchase behaviour and transaction history, every customer gets the most relevant offer. Our AI determines the next-best-action so that each promotion or product recommendation has maximum impact. Automatic trigger-based communication via e-mail, SMS or push notifications ensures that customers are reached at the perfect time, for example with a reminder of an outstanding cashback. Smarter targeting, more conversion, higher customer value.
Online, offline, always hit: seamless omnichannel strategies that convert
Surprize Me makes no distinction between online and offline - we bring these worlds together. By linking purchase behaviour in physical shops and online shops, we create a complete customer view that retailers can use to fine-tune their omnichannel strategy. Geofencing and location data ensure that customers receive an offer the moment they are near a shop, while real-time insights instantly show which promotions generate the highest conversion. This is retail marketing that is not only visible, but also makes a tangible impact.